Super Zero® uses a specialist twisting process developed by Japanese yarn maker Asano Nenshi.

Textile yarn is combined with a water-soluble thread, then treated using controlled twisting and vacuum steam. The temporary thread supports this construction through weaving before being dissolved during washing.

Its removal leaves spaces within the yarn, allowing the fibres to expand. The difference begins inside the yarn itself, changing its internal structure before it becomes part of the finished denim.

This 13oz raw selvedge feels less stiff from the outset than most traditional raw selvedge.

Its softer, more supple handle means less of the initial rigidity often associated with raw denim. The yarn construction gives the cloth more natural give, allowing it to move with the body without elastane while retaining its structure.

Deep indigo and a subtle surface sheen add richness to the cloth, which will develop its own creases and fades with use.

Kowa’s textile history began in 1894 as a cotton fabric wholesaler in Japan.

Today, its denim development combines traditional Japanese textile techniques with research into fibres and yarn construction. Its work spans natural materials including specialist cottons and silk, exploring how the choice of fibre changes the character of the finished cloth.

For Super Zero Indigo, that approach brings innovative yarn technology into a traditional redline selvedge.

Hiut is a family-owned brand with its own factory in Aberteifi, Wales, carrying forward a local tradition of denim making. When production left the town in 2002, the jobs went but the skill remained. Founded in 2011, we put that knowledge back to work, cutting and sewing every pair by hand while a new generation learns the craft.

At the heart of Hiut are our craftspeople. Our most senior are Grand Masters, artisans who have refined their skills over a lifetime of making and are responsible for training the next generation, setting the standard for everything we make. Every pair of HIUTs get signed by their maker. The signature as proof of pride, accountability, and human craft.

Every pair of Hiuts comes with Free Repairs for Life. When they need attention, they can return to the factory to be repaired by skilled hands. Repair is part of the making. It keeps a pair in use, respects the work already inside it, and allows the wearer to carry on with something that has become their own.